Use Case

Innovating Marketing ROI through Data-Driven Customer Experience Optimization - Global Automotive Brand G

Global automotive brand G addressed inconsistent customer data across country sites by implementing an AEM and Adobe Analytics–based integrated system. Real-time journey tracking and targeted content optimization boosted marketing ROAS by 58% and purchase inquiries by 138%, setting a new standard in data-driven marketing.

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Challenge

Global luxury brand G faced challenges in measuring marketing performance due to inconsistent web analytics standards and fragmented customer segment definitions across countries. Real-time behavioral data was collected in a decentralized manner without a unified analytical framework, limiting the effectiveness of marketing investment and campaign optimization.

 

Solution

Built an integrated analytics environment using AEM and Adobe Analytics, enabling event-based tracking of customer journeys—capturing page visits, content interests, and exit points in real time. Standardized customer journey metrics by brand and country, and implemented a content management framework that automatically delivers personalized content for each segment. Provided an intuitive reporting environment for visualizing key campaign performance indicators.

 

Results

  • ROAS improved by 58%: Maximized advertising investment efficiency through segment-based campaign optimization
  • Purchase consultation application rate increased by 138%: Significantly improved conversion rate through interest-based content exposure
  • Enhanced global marketing strategy execution capability: Analyzed factors of performance deviation between countries and quickly adjusted campaigns
  • Accelerated data-driven marketing decision-making: Shortened campaign optimization cycle through real-time performance analysis