Use Case

Strengthening Global Brand Campaign Execution Capability - Global Manufacturing Leader S

Global manufacturing leader S faced complex campaign operations and brand consistency challenges. We implemented an AEM-based content reuse architecture with automated multichannel distribution. This reduced resources by 50% and cut campaign launch time by 40%, significantly boosting global marketing competitiveness.

board content image

Challenge

The global manufacturing leader S faced inefficiencies in distribution speed and inconsistencies in brand messaging due to differences in content distribution cycles and formats by site, country, and channel when operating brand campaigns targeting the entire world. Repeated manual registration for each campaign and inconsistent reflection of brand guidelines led to launch delays and reduced effectiveness of global integrated marketing.


Solution

The company implemented an AEM-based platform, standardizing brand assets through common templates to eliminate redundant content creation. Automated workflows ensured content was delivered to each channel as scheduled, while system-based brand compliance was enabled by embedding guidelines into metadata. An intuitive monitoring and approval tracking environment was provided for operations teams.


Results

  • 50% reduction in operational resources: Increased marketing team productivity by reducing manual work in content registration and distribution
  • 40% reduction in global campaign launch time: Improved market response capability and shortened launch lead time through integrated management
  • Achieved 95% compliance with brand guidelines: Consistent brand message delivery through automatic verification and template structure
  • Maximized global marketing efficiency: Enhanced global branding effect through improved headquarters-local collaboration structure